The Benefit of Carrying Handbags in Shoe Stores

By Alan Miklofsky | November 26, 2024

Shoe stores are constantly looking for ways to expand their offerings, attract new customers, and increase sales. Adding handbags to your inventory is a strategic move that complements footwear beautifully and offers significant benefits to both retailers and customers. Here's why handbags are a perfect addition to your shoe store, along with a few brand recommendations to consider.

Enhancing the Customer Experience

Customers often shop for shoes with outfits or accessories in mind. Offering handbags allows them to create a cohesive look without needing to visit another store. This convenience makes your store a one-stop shop for style, increasing customer satisfaction and loyalty.

Boosting Average Transaction Value

Handbags typically have a higher price point than smaller accessories like socks or insoles. Adding them to your product mix can raise the average transaction value. Customers already in the mindset of making a purchase may be more inclined to add a stylish handbag to their cart, especially when it complements their new shoes.

Appealing to Diverse Tastes and Needs

From functional to fashionable, handbags cater to a wide range of customer preferences. Brands like Ameribag and Baggallini specialize in functional designs with excellent ergonomics and organizational features, making them ideal for customers prioritizing practicality. On the other hand, Hobo and Laurel Burch offer stylish, colorful, and artistic designs that appeal to those seeking bold statement pieces.

Building Brand Awareness

Carrying well-known handbag brands can elevate the status of your store. Established names like Leaders in Leather and Milo Handbags bring unique craftsmanship and timeless designs that align well with shoe retailers who value quality and aesthetics. These partnerships help position your store as a destination for premium fashion.

Seasonal and Promotional Opportunities

Handbags are ideal for seasonal promotions and gift-focused campaigns. They make excellent holiday gifts, which can lead to a boost in fourth-quarter sales. You can also create combo deals, such as 'Buy a Pair of Shoes, Get a Discount on a Handbag,' to incentivize purchases and drive up the overall sales volume.

Brands to Consider (please send me comments and suggested additions)

1. Ameribag – Known for their ergonomic Healthy Back Bags, Ameribag combines comfort with function, making them a great choice for active customers.

2. Baggallini – Lightweight, durable, and versatile, Baggallini handbags cater to travelers and busy professionals.

3. Hobo – With a focus on quality leather and timeless designs, Hobo offers stylish options that pair well with high-end footwear.

4. Laurel Burch – These artistic handbags feature bold, colorful designs that appeal to customers looking for unique statement pieces.

5. Leaders in Leather – Crafted with care, these bags are handmade with intricate designs, appealing to customers who value craftsmanship.

6. Milo Handbags – Offering a variety of modern and functional designs, Milo Handbags balance contemporary style with practicality.

Conclusion

Adding handbags to your inventory is more than just a profitable decision—it’s a way to enhance your store's overall appeal and provide customers with a cohesive shopping experience. By carefully selecting quality brands like Ameribag, Baggallini, Hobo, Laurel Burch, Leaders in Leather, and Milo Handbags, you can differentiate your store and attract a broader customer base.

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