Value-Added Services: Offering Additional Support or Services to Strengthen the Client Relationship

By Alan Miklofsky | November 03, 2024

Understanding Value-Added Services:

Value-added services go beyond the standard offerings, providing additional support that enhances the client experience. These services can include training sessions, marketing support, or exclusive product previews that give retail clients a competitive edge.

Benefits of Value-Added Services for Clients:

Offering value-added services demonstrates a wholesale representative’s commitment to the client’s success. By providing extra support, wholesale reps help retailers improve their operations, strengthen customer relationships, and drive sales growth.

Building Loyalty Through Additional Support:

Wholesale reps who offer value-added services differentiate themselves and build client loyalty. These services not only enhance the retailer’s success but also solidify the wholesale rep’s role as a trusted, indispensable partner.

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The creator of this website, Alan Miklofsky, is a semi-retired self described "Professional Shoe Dog" with a distinguished career in the footwear industry. Over the decades, he successfully ran an award-winning shoe business while dedicating 29 years to the National Shoe Retailers Association (NSRA) Board of Directors, including serving as Chairperson from 2009 to 2011. Today, Alan channels his expertise into creating content on issues vital to independent shoe retailers and offering consulting services with a focus on financial oversight.

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